2025 International Roofing Expo (IRE) News: Stephanie Dailey to Lead MRA Session

Well-known builder and social media star Stephanie Dailey leads MRA Session on How to Build a Profitable Residential Metal Roofing Business

SAN ANTONIO, Texas–For installers and contractors, trying to compete in a commodity business is a race to the bottom. So, how can the trades get away from competing on price and tap into growth segments that are ripe with higher margins and unrealized potential?

That’s the focus of MRA’s panel discussion led by Stephanie Dailey, a licensed general contractor with Steven Dailey Construction out of Utah, at the 2025 International Roofing Expo (IRE) in San Antonio, Texas, held Feb. 19 – 21.  As a regular contributor to Build Productions, a leader in Utah’s construction industry and a social media sensation with tens of thousands of followers on Instagram, Dailey’s custom builds often showcase stunning residential metal roofs. 

MRA’s IRE session entitled “Residential Metal Roofing: Leading Industry Experts Share The Secrets of Success,” will be held Thursday, Feb. 20 from 3:30 – 4:30 p.m. on the show floor (booth space 7141), and will also include other seasoned experts who have years of experience building highly successful residential metal roofing businesses. Chuck Roberts, General Manager of AL-CO Metal Roofing and James Goodwin, VP of Estimating with Beldon Roofing Company will join Dailey for a lively Q&A discussion, covering the why and how to make the transition from asphalt to metal roofing and the financial and business impact by doing so, along with advice for training, skills development and business building ideas.

“Residential metal roofing in the U.S. and Canada is the single-largest unfulfilled business opportunity in the industry,” said Renee Ramey, MRA executive director. “In many regions, demand is high and continues to rise. This year, IRE attendees have the opportunity to learn from some of the best in the business the secrets for tapping into residential metal roofing’s incredible potential.”

About the MRA

Representing the residential metal roofing industry in the United States and Canada, the Metal Roofing Alliance (MRA) was formed to help educate consumers about the many benefits of metal roofing. For more information about MRA membership, residential metal roofing resources and tools, visit MRA at www.metalroofing.com.